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An Inside Look at Sentry Commercial’s Self-Review, Renew, Rebrand & Growth Strategy

Self-reflection for a business that puts its clients at the center of everything they do means finding ways to improve. With that goal in mind, Sentry Commercial just completed its three-year strategic plan (albeit it took 43 months!).  Here’s a look at how we’ve changed to serve you better!

Review and Renew

As a customer-centric firm, our approach is all about ensuring our people, processes and technology work holistically and efficiently to best serve every client. We have just completed a full transition of our customer relationship management system that gives our staff improved and seamless access to client, project and property data wherever they may be, via smartphone, tablet, or laptop.

Growth that Serves Our Clients

The Sentry Commercial Advantage is based on our ability to deliver the services our clients need. To that end, we acquired a property management firm in 2017 and we’ve increased our portfolio by 250 percent.

In 2018 we expanded again by adding our Construction Management group. This has also proven to be a rousing success with 75 percent of the business for this new service coming from our current clients.

A New Day and a Renewed Brand

Two things have always defined our brand: being customer-centric and constantly refining a culture of collaboration and care. The completion of our three-year strategic plan makes us a new and more efficient company that’s better positioned to fulfill that brand promise.

To further convey that it’s a new day for Sentry Commercial and our clients, we topped off our three-year strategic plan with a brand refresh that reflects who we are today and what we will be tomorrow. By providing better tools and technologies that spur staff collaboration coupled with vertically integrated service expansion, we’ve renewed our promise to put your needs at the center of everything we do.

Start With Someone Who Cares


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